Strategic websites built to convert.
Hello, I'm Julia.
I help businesses build, optimize, and scale digital systems; improving conversion, retention, and search visibility.
Whether building a site from scratch or optimizing an existing one, I focus on solutions that scale and deliver measurable results.
Hello, I'm Julia.
I help businesses build, optimize, and scale digital systems; improving conversion, retention, and search visibility.
Whether building a site from scratch or optimizing an existing one, I focus on solutions that scale and deliver measurable results.
Hello, I'm Julia.
I help businesses build, optimize, and scale digital systems; improving conversion, retention, and search visibility.
Whether building a site from scratch or optimizing an existing one, I focus on solutions that scale and deliver measurable results.
My work centers on conversion rate optimization, technical SEO, and UX-driven performance improvements.
I work with founders and teams to to turn underperforming websites into measurable growth engines; combining data analytics, CRO strategy, UX research, and full-stack web development.
Services
Services
Conversion Rate Optimization (CRO)
Start to finish conversion strategy: from audit to execution. I identify bottlenecks in the user journey and implement measurable design changes; increasing engagement, leads and sales.
Conversion Rate Optimization (CRO)
Start to finish conversion strategy: from audit to execution. I identify bottlenecks in the user journey and implement measurable design changes; increasing engagement, leads and sales.
Conversion Rate Optimization (CRO)
Start to finish conversion strategy: from audit to execution. I identify bottlenecks in the user journey and implement measurable design changes; increasing engagement, leads and sales.
Technical SEO & Analytics
I build sustainable search strategies rooted in data. From site audits and metadata alignment to Looker Studio dashboards, I ensure every insight leads to smarter growth decisions.
Technical SEO & Analytics
I build sustainable search strategies rooted in data. From site audits and metadata alignment to Looker Studio dashboards, I ensure every insight leads to smarter growth decisions.
Technical SEO & Analytics
I build sustainable search strategies rooted in data. From site audits and metadata alignment to Looker Studio dashboards, I ensure every insight leads to smarter growth decisions.
UX Strategy & Product Design
Using research, analytics, and design systems, I help structure digital products for usability and conversion. This includes design updates, user flows, and interface consistency across web and app environments.
UX Strategy & Product Design
Using research, analytics, and design systems, I help structure digital products for usability and conversion. This includes design updates, user flows, and interface consistency across web and app environments.
UX Strategy & Product Design
Using research, analytics, and design systems, I help structure digital products for usability and conversion. This includes design updates, user flows, and interface consistency across web and app environments.
Backend & Performance Optimization
Technical cleanups that boost speed, stability, and reliability. I audit plugin architecture, reduce bloat, fix bugs, and improve performance across WordPress, Shopify, and custom CMS platforms.
Backend & Performance Optimization
Technical cleanups that boost speed, stability, and reliability. I audit plugin architecture, reduce bloat, fix bugs, and improve performance across WordPress, Shopify, and custom CMS platforms.
Backend & Performance Optimization
Technical cleanups that boost speed, stability, and reliability. I audit plugin architecture, reduce bloat, fix bugs, and improve performance across WordPress, Shopify, and custom CMS platforms.
Ongoing Optimization & Retainers
Monthly optimization partnerships for companies needing continuous improvements in performance, SEO, or CRO; including testing frameworks, analytics refinement, and content optimization.
Ongoing Optimization & Retainers
Monthly optimization partnerships for companies needing continuous improvements in performance, SEO, or CRO; including testing frameworks, analytics refinement, and content optimization.
Ongoing Optimization & Retainers
Monthly optimization partnerships for companies needing continuous improvements in performance, SEO, or CRO; including testing frameworks, analytics refinement, and content optimization.
My Work | Case Studies
My Work | Case Studies
Tools & Platforms
Tools & Platforms
Design & Develoment:
- Figma - Shopify - WordPress - Webflow - Framer
Design & Develoment:
- Figma - Shopify - WordPress - Webflow - Framer
Design & Develoment:
- Figma - Shopify - WordPress - Webflow - Framer
SEO & Performance:
- Ahrefs - SEMRush - Screaming Frog - Search Console - Google Tag Manager
SEO & Performance:
- Ahrefs - SEMRush - Screaming Frog - Search Console - Google Tag Manager
SEO & Performance:
- Ahrefs - SEMRush - Screaming Frog - Search Console - Google Tag Manager
CRO & Analytics:
- Google Analytics (G4) - Looker Studio - PostHog
CRO & Analytics:
- Google Analytics (G4) - Looker Studio - PostHog
CRO & Analytics:
- Google Analytics (G4) - Looker Studio - PostHog
Digital Marketing:
- Meta Business Suite - Google Ads - Mailchimp & Klavio
Digital Marketing:
- Meta Business Suite - Google Ads - Mailchimp & Klavio
Digital Marketing:
- Meta Business Suite - Google Ads - Mailchimp & Klavio
Collaboration & Project Management
- Notion - Asana - Airtable
Collaboration & Project Management
- Notion - Asana - Airtable
Collaboration & Project Management
- Notion - Asana - Airtable
Work experience
Work experience
Conversion Strategist & Software Engineer (2019 – Present)
Partnering with growing brands and established teams to improve digital performance through data validation, CRO, SEO, and UX design.
Conversion Strategist & Software Engineer (2019 – Present)
Partnering with growing brands and established teams to improve digital performance through data validation, CRO, SEO, and UX design.
Conversion Strategist & Software Engineer (2019 – Present)
Partnering with growing brands and established teams to improve digital performance through data validation, CRO, SEO, and UX design.
Software Engineer (2025–Present)
Contributing to product and marketing optimization for a SaaS affiliate platform. Focus areas include website SEO and UX updates, app design implementation, and team-based conversion strategy.
Software Engineer (2025–Present)
Contributing to product and marketing optimization for a SaaS affiliate platform. Focus areas include website SEO and UX updates, app design implementation, and team-based conversion strategy.
Software Engineer (2025–Present)
Contributing to product and marketing optimization for a SaaS affiliate platform. Focus areas include website SEO and UX updates, app design implementation, and team-based conversion strategy.
UX/UI Lead & Digital Marketing Developer (2023–2024)
Spearheaded UX/UI design and digital marketing strategies, delivering responsive, WCAG-compliant websites that enhanced user engagement and SEO performance. Optimized digital marketing campaigns using Google Analytics and SEM tools to drive measurable results.
UX/UI Lead & Digital Marketing Developer (2023–2024)
Spearheaded UX/UI design and digital marketing strategies, delivering responsive, WCAG-compliant websites that enhanced user engagement and SEO performance. Optimized digital marketing campaigns using Google Analytics and SEM tools to drive measurable results.
UX/UI Lead & Digital Marketing Developer (2023–2024)
Spearheaded UX/UI design and digital marketing strategies, delivering responsive, WCAG-compliant websites that enhanced user engagement and SEO performance. Optimized digital marketing campaigns using Google Analytics and SEM tools to drive measurable results.
Senior Contributing Writer (2017 - 2024)
Authored and optimized 350+ SEO-friendly articles, driving increased website traffic and user engagement. Created interactive digital content, including engaging puzzles, which boosted brand visibility through organic influencer shares.
Senior Contributing Writer (2017 - 2024)
Authored and optimized 350+ SEO-friendly articles, driving increased website traffic and user engagement. Created interactive digital content, including engaging puzzles, which boosted brand visibility through organic influencer shares.
Senior Contributing Writer (2017 - 2024)
Authored and optimized 350+ SEO-friendly articles, driving increased website traffic and user engagement. Created interactive digital content, including engaging puzzles, which boosted brand visibility through organic influencer shares.
GM & Chief Financial Officer (2016 - 2019)
Collaborated with a team and the Board of Directors to navigate the transition of a non-profit into the legal cannabis framework. Led policy development, financial management, and operational restructuring while ensuring regulatory adherence.
GM & Chief Financial Officer (2016 - 2019)
Collaborated with a team and the Board of Directors to navigate the transition of a non-profit into the legal cannabis framework. Led policy development, financial management, and operational restructuring while ensuring regulatory adherence.
GM & Chief Financial Officer (2016 - 2019)
Collaborated with a team and the Board of Directors to navigate the transition of a non-profit into the legal cannabis framework. Led policy development, financial management, and operational restructuring while ensuring regulatory adherence.
References
References
"I enjoyed working with Julia on the marketing team at Alacrity. As a versatile Web developer and UX designer, Julia consistently demonstrated diligence, creativity, and professionalism. She brought innovative ideas to the table and executed projects with meticulous attention to detail."
Hannah Lambert
Marketing and Content Specialist
University of Victoria
"I enjoyed working with Julia on the marketing team at Alacrity. As a versatile Web developer and UX designer, Julia consistently demonstrated diligence, creativity, and professionalism. She brought innovative ideas to the table and executed projects with meticulous attention to detail."
Hannah Lambert
Marketing and Content Specialist
University of Victoria
"I enjoyed working with Julia on the marketing team at Alacrity. As a versatile Web developer and UX designer, Julia consistently demonstrated diligence, creativity, and professionalism. She brought innovative ideas to the table and executed projects with meticulous attention to detail."
Hannah Lambert
Marketing and Content Specialist
University of Victoria
"I had the pleasure of working with Julia, an absolutely brilliant digital marketer and website designer with a style that's truly one-of-a-kind. Julia's websites are the perfect blend of professionalism and artistry. Her clear and engaging copy, combined with intuitive navigation, makes each site she designs both functional and memorable."
Kalyn Adams
Digital Marketing Strategist & Coach
kalynadams.com
"I had the pleasure of working with Julia, an absolutely brilliant digital marketer and website designer with a style that's truly one-of-a-kind. Julia's websites are the perfect blend of professionalism and artistry. Her clear and engaging copy, combined with intuitive navigation, makes each site she designs both functional and memorable."
Kalyn Adams
Digital Marketing Strategist & Coach
kalynadams.com
"I had the pleasure of working with Julia, an absolutely brilliant digital marketer and website designer with a style that's truly one-of-a-kind. Julia's websites are the perfect blend of professionalism and artistry. Her clear and engaging copy, combined with intuitive navigation, makes each site she designs both functional and memorable."
Kalyn Adams
Digital Marketing Strategist & Coach
kalynadams.com
"Working with Julia was an incredible experience. She expertly managed a large workload while eagerly taking on more to drive projects forward. Her insightful, outside-the-box thinking consistently led to innovative solutions. Julia’s upbeat, can-do attitude was contagious, fostering positivity and motivation across the team."
Chris St Cyr
Program Coordinator
Alacrity Canada
"Working with Julia was an incredible experience. She expertly managed a large workload while eagerly taking on more to drive projects forward. Her insightful, outside-the-box thinking consistently led to innovative solutions. Julia’s upbeat, can-do attitude was contagious, fostering positivity and motivation across the team."
Chris St Cyr
Program Coordinator
Alacrity Canada
"Working with Julia was an incredible experience. She expertly managed a large workload while eagerly taking on more to drive projects forward. Her insightful, outside-the-box thinking consistently led to innovative solutions. Julia’s upbeat, can-do attitude was contagious, fostering positivity and motivation across the team."
Chris St Cyr
Program Coordinator
Alacrity Canada
My Writing
My Writing
Oct 19, 2020
Stocks & Blondes - Bank of Hawaii (NYSE:BOH)
Oct 19, 2020
Stocks & Blondes - Bank of Hawaii (NYSE:BOH)
Oct 19, 2020
Stocks & Blondes - Bank of Hawaii (NYSE:BOH)
May 19, 2020
How To Say Popular Weed Words And Phrases In Sign Language
May 19, 2020
How To Say Popular Weed Words And Phrases In Sign Language
May 19, 2020
How To Say Popular Weed Words And Phrases In Sign Language
Apr 16, 2020
Navigating Legalization – ARCannabis Opens April 20, 2020
Apr 16, 2020
Navigating Legalization – ARCannabis Opens April 20, 2020
Apr 16, 2020
Navigating Legalization – ARCannabis Opens April 20, 2020